Tuesday, December 31, 2019

The Rise Of Westward Expansion - 897 Words

In the 1800s, Americans were enticed by the lush land to the west as their own population grew steadily. The land’s abundant resources, wealth, and even the opportunity to gain more territory or property drawn many Americans to the west. On top of these economic incentives, the idea of Manifest Destiny also fueled the westward expansion. Manifest Destiny, or the idea that Americans were given the right and duty to spread over the continent of North America and advocate for democracy by God made the idea of American conquest of western territory seemed honorable. This idea of American supremacy, rooted in the phrase â€Å"Manifest Destiny,† together with Americans’ economic incentives to gain more wealth, territory, and resources propelled the westward expansion, and thus, increasing the powers and influence of U.S. as a nation. One of the primary reasons of westward expansion was to gain more territory for the U.S. so that Americans could acquire wealth through more property, increase their population, and gain more power. These economic and perhaps, political incentives led Americans, such as Andrew Jackson, the famous war hero and president of U.S., to seize land away from the indigenous people already living there by forcing them further west. During the war of 1813, Jackson fought against the Creeks, a nation of indigenous people for the sake of gaining more land and profit. It was stated that â€Å"When the war ended, Jackson and his friends started buying up Creek lands† so thatShow MoreRelatedThe Impact Of Westward Expansion On The United States1571 Words   |  7 Pagesopened the door to westward expansion. Thomas Jefferson purchased this extensive plot of land with the hopes of strengthening and expanding the Republic, unaware that it would have the opposite effect. Jefferson’s fatef ul decision to expand the United States nearly destroyed the Republic that Americans worked so hard to build. It triggered the rise of divisions amongst Americans. These small cracks continued to grow and tear at the seams of the nation. Although westward expansion between 1800 and 1848Read MoreEssay On Manifest Destiny1544 Words   |  7 PagesThe Manifest Destiny was the attitude prevalent during the 19th century period of American expansion that the United States not only could, but was destined to, stretch from coast to coast. Manifest Destiny was mainly accomplished by the Monroe Doctrine, the annexation of Texas, and the Mexican-American War, but we were not a true continental power yet. After 1850, the Civil War, westward expansion, and the rise of big business made the United States a true continental power. By the time James PolkRead MoreManifest Destiny Essays694 Words   |  3 Pagesdefense for U.S. territorial expansion. It is the presumption that God had destined the American people to at divine mission of American movement and conquest in the name of Christianity and democracy. In order to understand manifest destiny we must first find its’ origin. John O’Sullivan first initiated manifest destiny into America in 1845. This New York editor wrote the phrase that captured this mood when he attempted to explain American’s thirst for westward expansion he wrote: the fulfillmentRead MoreThe European Colonization Of Americas 1620-900 Words   |  4 PagesFinal Essay- Prompt Three INTRODUCTION America would not be the same it is today without the numerous times of territorial expansion from the 17th to 19th century. America started with European Colonization in the 17th century, its borders were defined in the 18th century, and America extended from a coast to coast nation in the 19th century. There is not just expansion of land on a physical map, but also increased political tension and economic growth as America grows as a nation. PARAGRAPH 1(EuropeanRead MoreHistory And The United States1463 Words   |  6 Pagesinclude the Colonial Period which spanned from when the first Pilgrims came to America in the mid 1600’s till the 1760’s. Other periods include the Revolution period which picked up from the colonial period till the early 1780’s. The period of Westward Expansion lasted from the 1800 to the 1830’s, then there was the Civil War Period which spanned from the 1840’s till the 1860’s. Finally, the Interpretative Period which lasted from 1930’s and continues to today. Looking back at these time periods weRead MoreWomens Suffrage in the 1800’s-19th Century Essay1190 Words   |  5 Pagesimportant roles. Women were not allowed to go any further than grammar school in the early part of the 1800’s (Westward Expansion 1). If they wanted to further their education beyond grammar, it had to be done on their own time because women were said to be weak minded, academically challenged and could not go beyond the primary teachings of grammar during this time (Westward Expansion 1). It was classified that also too much learning injured the feminine brain, undermined health, and rendered atRead MoreEssay The Territorial Sxpansion of the United States in the 1840’s1022 Words   |  5 Pagesdivided into three main sectors- agrarian west: mass immigration and industrial revolution in the Northeast and the slaveholding south. People moved westwards searching for new lives and opportunities. One of the reasons for territorial expansion had to do with â€Å"The Manifest Destiny†. In 1840, territorial expansion reached a peak due to British threat and manifest destiny. The term Manifest Destiny was first used by Congressman Robert Winthrop and then madeRead MoreGeographic and Environmental Factors1517 Words   |  7 PagesThemes in U.S. World History; Geographic and Environmental Factors An example of physical geographic factors that contributed to the development and expansion of the United States are the Appalachian Mountains and the discovery of the Cumberland Gap. The second geographical factor that significantly contributed to the development and expansion of the United States is the major rivers of the Midwest regions such as, â€Å"The Mississippi, Ohio, Missouri, Illinois, and other rivers knit together theRead MoreTurner and the Glorification of Westward Expansion Essay1634 Words   |  7 PagesIn 1893 when Frederick Jackson Turner delivered his famous essay â€Å"The Significance of the Frontier in American History,† the United States had recently fulfilled the goal of Manifest Destiny by finishing its conquest of the West. Westward expansion had been an integral aspect of the American identity and its citizens were left wondering what would continue to propel the United States into the future. At the same time, people were also looking back and trying to decide how exactly the frontier hadRead MoreThe Decline of the Democrats1567 Words   |  6 Pagesthe day, and explain the rise and dissolution of the national Democratic Party, which yielded to the Republican Party whose highly influential president Abraham Lincolns election was integral in the loss of the Union and the beginning of the Civil War. All of the key historic events that led to the Republican Partys hegemony and the decline of the Democratic Party had to do with sectional differences related to issues of slavery and the role it played on westward expansion, as well as to state sovereignty

Monday, December 23, 2019

Executive Report Sample - 9694 Words

Financial exclusion in two speed Leeds Executive Report Research into Financial Exclusion in Leeds and a study of alternative community based credit and savings systems, undertaken by Community Finance Solutions at Salford University on behalf of Leeds City Council. Financial Exclusion Report for Leeds City Council 2004 Foreword Leeds is a prosperous city. It is not only prosperous in its own right but acts as a generator for wealth, which goes well beyond its immediate boundaries. Leeds image as a prosperous city is well documented and commentators from around the country pay tribute to the success Leeds has enjoyed in recent decades. However, increasingly over the years, Leeds has become recognised as a two-speed city. Much†¦show more content†¦high street banks and building societies). Consequently the financially excluded rely on range of informal solutions and ‘sub-prime’ providers. This has three negative effects: 1. Inability to access many services that now operate entirely beyond a cash based economy. 2. The banking sector is highly regulated with extensive consumer safeguards. Unfortunately similar protection is not always available when using subprime providers. 3. Most perniciously, the cost of credit varies enormously with APR rates from around 14% for a bank loan, to upwar ds of 177% for a small cash loan from a doorstep lender. It reduces families’ disposable income, which in turn reduces their children’s life chances, and thus cuts the amount spent with local shops and businesses. In addition to undermining existing micro-entrepreneurs, the lost money reduces the capacity of potential entrepreneurs to start businesses. This latent entrepreneurship is highlighted in the report, with 20% of those surveyed in deprived communities interested in affordable loans for business start-ups. What is the nature of financial exclusion in Leeds? To assess the extent of financial exclusion in Leeds a survey of 410 households in the most disadvantaged parts of the city was undertaken. The results indicated that those with lower incomes were most likely to be financially excluded, in particular, lone parents, families with children,Show MoreRelatedManagement1034 Words   |  5 PagesExecutive Summary The purpose of an executive summary is to summarize a report. Executive summaries are written for executives who most likely do not have time to read the complete document. Therefore, the executive summary must cover the major points and be detailed enough to mirror the content yet concise enough for an executive to understand the substance without reading the entire report. An executive summary differs from an abstract. Readers use an abstract to decide whether to read the completeRead MoreThe Environmental Quality Act Of California State Laws And Public Policy Essay1335 Words   |  6 Pagesnegative impact(s) of Sample Drought Executive Order 2016? Explain, giving one example of a type of law or public policy. Ans 1. The Drought Executive Order 2016 could have negative impact on the people and the economy. Exemption of agriculturists from order may create a situation of stress between the urban residents and the people in agriculture. The Order can also decline the credibility and the effectiveness of California State Laws. To minimize the negative impact of executive order 2016 variousRead MoreAcc 700 Milestone Two Newham Company Essay804 Words   |  4 PagesClick Link Below To Buy: http://hwaid.com/shop/acc-700-milestone-two-newham-company/ The second milestone is a rough draft of the second artifact for your professional portfolio, a sample audit. The sample audit will consist of three main parts:the business risk analysis, the sample audit program, and the report of recommendations. Thiswill be graded using the rubric at the end of this document and is an opportunity for you to organize your thoughts and receive feedback from your instructor forRead MoreResearch Report On Risk Taking Incentives Generated By Stock Option Plans1457 Words   |  6 PagesThis thesis uses secondary data collected mainly from the European banks’ annual reports and Datastream to test the relation between risk-taking incentives generated by stock option plans in relation to executives’ decision through using CDS. Furthermore, the data is used to examine the impact of CDS use on bank’s risk. The importance of CDS comes from the fact that this financial instrument represents the largest sector of the credit derivatives mar ket that are intended to mitigate a firm’s riskRead MoreNokia 808 Pureview1358 Words   |  6 PagesVIRTUAL UNIVERSITY OF PAKISTAN Format of  Internship Report – (MCMI619) [pic] 1. Title Page The title page of the report will include:    a. Name of the organization b. Name of the internee, Student ID and session c. Submission date of the internship report d. Name of the University e. VU logo 2. Letter of Undertaking You are required to fill in the Letter of Undertaking provided in the ‘Download’ section of the course VULMS and attach here the scanned copy after signingRead MoreWhat Are The Best Practices For A Cio Policy Per The Irs? Essay804 Words   |  4 Pagesinterest in respect to any outreach or exempt function. Issue #2: The current CIO policy does not apply to any employees who are not considered a â€Å"senior staff member.† Issue #3: The current recommendations by the IRS are actually contained in a sample conflict of interest policy on the IRS website: http://www.irs.gov/instructions/i1023/ar03.html Issue #4: The current COI policy adopted by Lakewood Church is actually more restrictive than that recommended by the IRS and there have only been twoRead MoreTraining and Narrative Report768 Words   |  4 Pagesrelated to  narrative report for ojt Hotel Hotels: Booking.com - Book Without Commission   www.booking.com/Hotels Book at over 275,000  hotels  online booking.com is rated  Ã‚  (1,432 reviews) Hotels in London Hotels in Edinburgh Hotels in Manchester Hotels in Glasgow Cornerstone software - camLine launches Cornerstone 5.1   www.camline.com/ DoE, 6 sigma, EDA – read more†¦ Hotel Reports  - webcrawler.com   www.webcrawler.com/ Search multiple engines for  hotel reports Explore AnswersRead MoreRelationship Between Corporate Performance And Board886 Words   |  4 PagesIreland: Q1; the objective of this article is to explore the relationship between corporate performance and both board size and board composition for quoted Irish firms. This is one of the finest article that spoke about importance of independence non-executive directors for firm efficiency and economic growth in the context of Irish firms. Also emphasis on having small and large boards. Q2. : The main research problem is, what types of board structure are optimal from perspective of maximizing stock holdersRead MoreLiterature Review : The Securities And Exchange Commission1400 Words   |  6 Pagesits members who listed in NYSE that the audit committees made up of outside directors, which is non-executive directors (NYSE, 1978). After a decade development of this suggestion, the Teadway Commission reinforced it, which suggested that all public companies should be stipulated through the rules of SEC to establish their own audit committees, and the audit committees consist of only non-executive directors (NCFFR, 1987). As the time goes on, the Blue Ribbon Committee has issued the requirementRead MoreBusiness Research Tulsa’s Central Business District1005 Words   |  5 PagesCENTRAL BUSINESS DISTRICT CASE SUMMARY The Metropolitan Tulsa Chamber of Commerce had noticed required timely information about Tulsa’s Central Business District for investment decisions †¢ One of the research projects was a survey of chief executives of business firms to gather information about the number of employees working their, their salary distributions and proposed future investments †¢ For this purpose, a mail survey was carried out, which also included a questionnaire †¢ A stratified

Sunday, December 15, 2019

When Growth Stalls †1 Page Review Free Essays

Introduction It’s offering advice for avoiding growth stalls, drawing from practices currently in use at large, high-growth companies to foresee possible stalls and head them off. Article gives four categories which regarded as main reason for growth stalls. A premium position backfires, innovation management breaks down, core business is abandoned prematurely and company lacks a strong talent bench. We will write a custom essay sample on When Growth Stalls – 1 Page Review or any similar topic only for you Order Now The key point is that all of the most common causes of growth stalls are not come from external force. It’s from management’s failure. Thus it’s knowable and preventable. To spot the sign of growth stalls, they suggest us to use diagnostic self-test they developed. It’s the asking, what company’s senior managers have seen in their markets, in their competitors, in their own internal practice that might be alert of impending stall. To prevent the growth stalls, they recommend us to make strategic assumptions explicit and carry forward it relevance and accuracy. Thus, agility for reacting to changes of circumstance will be improved. Four practices are required to carry out that process. First, commission a core-belief identification squad which consisted with employees who are less stick to current orthodoxies. Second, conduct teams which develop visions of your company’s future five years hence. Third, appoint a shadow cabinet. Lastly, ask a venture capitalist to sit in on strategy reviews and probe for weakness. Authors’ insist that on the strategy agenda, guarding against growth stalls should be at the top. And firm should renew their competence in strategy in this point. Limitation and defect The authors’ thrust is reasonable theoretically. In intellectual approach, it’s appropriate and fresh idea. However, since theories are based on consequences, it entertains a doubt to rationalize theories in results. Consequently, it’s conflict against real-business situation. First of all, there are a lot of brands who are maintaining their market leadership although they undergoing four critical causes of growth stall. In real business area, there are bunch of brands which take their competitive advantage as product differentiation therefore don’t care their rivals although they’ve got cost leadership. Harley Davidson or John Galliano will be the typical cases. Both of brands even don’t care about customers’ preference. Rather than that, they make customer to be attracted by their brands by customer themselves. Particularly in the luxury good market, brands do not try to stick their concept as contemporary or trendy. They persists their own color. (From research by Custo Barcelona in 2010) Moreover, Asahi Breweries, who’ve got competitive advantage by abandoning core product prematurely and urgently replace it to new product, can be refuter of articles theory too. (Information from Harvard Business School in 1994) Secondly, there are too many restrictions to absorb their tools in real business. Appling self-test to foresee a stall is not that easy as they insist because it’s unclear to define the fundamental reason of the phenomenon. It can be caused by the economic recession of whole industry, fed in the customer’s preference, where product lifecycle is, or maybe it can be signal of stall. We can’t confirm fundamentally where the drawback is started. Besides utilize four practices which assist to make strategic assumption is more complicated. We can certain that cost of adopting these practices will be high, but can’t confidence how effective it will be work. Efficiency of those practices will be different from each company’s organization, corporate culture and so on. Therefore sometimes it can be aggravate of the risk. In addition, inviting a venture capitalist can be more risky than their effectiveness. Finding faithful and influent VC who is assured to not leak the restricted information about corporation will be huge task to solve. Anyway, to reform this thrust, I’d suggest not pass over externalities. They’ve too many weighted in management problem. More fundamental causes will be arises in external environment, such as, threat of substitutes or technological changes. Then, mention about difference between industry and concrete supplementation for their tools which demonstrate its actual effect in really business will be required. How to cite When Growth Stalls – 1 Page Review, Essay examples

Saturday, December 7, 2019

Tory Burch Essay Example For Students

Tory Burch Essay Introduction: The fashion industry is one of the most competitive industries in the world: sought after products and coveted brand-name garments can be â€Å"in† one season and just as quickly â€Å"out† the next. It is one of the most difficult industries for a new brand to successfully penetrate, as the top tier of respected and recognized designers have built their brand equity through many seasons of impeccable looks and styles that consumers have come to demand. Tory Burch LLC, however, made the feat seem easy in 2004 when the start-up brand stormed the women’s ready-to-wear apparel scene and introduced their luxurious, yet affordable, line of clothing. Selling out its first shipment in a matter of weeks, Tory Burch LLC set the tone for its furious rise in the fashion industry. Tory Burch, the founder of Tory Burch LLC, recognized a niche in the women’s high end fashion market for designs that are practical and easy to wear at respectable prices. She built her brand upon that concept. Four years after an initial $2 million investment to finance one freestanding boutique in lower Manhattan, Tory Burch LLC now has twelve locations across the United States. More recently, in an effort to hold down production costs and achieve economies of scale, the company added wholesale accounts including Saks Fifth Avenue, Neiman Marcus, and Bloomingdale’s. The collection, which started with a mere 20 styles, now boasts more than 1,000. After four years in business, the company’s annual sales are estimated at about $115 million. The question looming on the horizon is whether Tory Burch, LLC has the potential to become a timeless brand, or whether it is merely a passing trend in the constantly changing apparel industry. The explicit problem presents itself in the onslaught of brands vying for a share in the women’s fashion market. The already established and successful brands of Diane von Furstenberg, Theory, and Marc Jacobs offer styles and quality of products comparable to that which Tory offers. In addition, given their preexisting loyal customer base, it is questionable whether Tory Burch can continue to draw new customers, boost sales, and ultimately become a â€Å"timeless† brand. This paper will explore two of the four â€Å"P’s† of marketing which Tory has explicitly focused on to propel itself to success. The first is pricing. Tory Burch’s favorable pricing in the high-end fashion market has allowed it to experience rapid growth in the last four years. This pricing strategy may be an appropriate means to achieve continued sales growth in the niche women’s luxury apparel market. The second is product development. Tory’s product development strategies have given it a unique advantage over its competition and is one of the keys to Tory’s continued success. In addition, an understanding of how Porter’s 5 Forces affect Tory Burch within the fashion industry will lead to a series of recommendations as to how Tory should undertake to ensure its survival in the ever-fickle fashion industry and become a â€Å"timeless† brand. Chapter 1: Competitive Analysis of Tory Burch and the Luxury Apparel Industry 1. 1: Threat of Potential Entrants Although new brands are by no means guaranteed success, the fashion industry provides a relatively open space for new entrants. New market entrants offering products with similar styles and design philosophies have the potential to draw loyal consumers away from Tory. Tory has been very successful in past seasons by introducing appealing wardrobe staples, such as the extremely popular â€Å"Reva Ballet flats† that have been described as reaching â€Å"cult status. † This does not guarantee, however, that new brands entering the market will not rival the products that consumers will demand. There are two reasons why new entrants may not pose a significant threat to Tory Burch. First, designers must invest significant time to develop a unique vision upon which to build its line of clothing. Not only does a designer need significant time to design a line and produce samples, it must also take time to establish itself within the fashion industry and build its reputation with notable people and groups. Second, a large capital investment is required to fund the production and the distribution of the apparel. Funding is also required to perform extensive market research to ensure that the styles generated by the brand fit the current fashion trends that consumers are interested in buying. In today’s economic conditions, it may be difficult for new start-up designers to gain access to capital needed to enter the fashion industry. Although there are always talented and up-and-coming designers waiting for their chance to make their mark on the fashion world, it is not likely that new entrants have the potential to greatly affect Tory’s sales. The branding requirements alone to compete in the saturated luxury women’s fashion industry limit the impact of new market entry from new designers. Competition to the Tory Burch product line is most likely to come from designers of existing brands. Not only are they more likely to understand the consumers’ tastes, styles and aesthetic preferences, but they also have the required infrastructure and suppliers to produce high quality garments and accessories. However, given the current unfavorable economic conditions in the United States, it is not likely that the larger, more established brands will expand their product lines in these times. The risk of financial loss outweighs the possibility of a successful new apparel line. Therefore, the luxury fashion market is a safe place for existing brands such as Tory Burch in terms of further competition from new entrants. This leaves Tory free to focus on effective product pricing and product innovation. 1. 2: Threat of Substitutes Substitution is the ability of customers to find an alternative way to fulfill the needs that the former product was meeting. As more direct alternatives become available to the consumer, the demand for the competing firms’ apparel becomes more elastic and accordingly prices and profitability may be reduced. This is a significant threat for firms in the fashion industry due to the copious styles, designs and brands to choose from apparel from. The threat of substitutes for Tory Burch comes through price competition. J Crew, Banana Republic, and Express offer similar, yet more mainstream products, in the US market. While these brands have apparel that may be inspired by similar trends, they appeal more to the price sensitive, yet fashionable target market. While these brands are constantly promoting in-store sales and pushing their outlet locations, Tory offers her products at a consistent and higher price point. If brands like J Crew can continue to improve their brand and name recognition, loyal Tory consumers may experience less severe â€Å"switching costs† if they decide to purchase J Crew products. Tory is in the luxury apparel and accessories industry, which means that Tory faces the risk of decreased sales due to substitutes of knock-offs for real products. Corner vendors carry numerous Tory handbag look a-likes for a fraction of the price of the real thing. Consumers without the disposable income to spend large amounts of money on pricey name brand accessories, such as handbags, find these knock off’s an attractive substitute for genuine goods. The counterfeit trade industry is a major problem among the world’s most well-known and high priced brands, such as Louis Vuitton and Gucci. Counterfeiting can severely damage a brand’s overall equity, as the knockoffs are of much lesser quality and detract from the â€Å"exclusiveness† that owning goods like this provides. Ellen Goldstein, chairperson of the accessories design department at the Fashion Institute of Technology in NYC, believes that these knock off’s cheapen the products; rather than serving as a form of â€Å"flattery,† this mode of â€Å"stealing† significantly reduces sales from authentic brands. Counterfeiting of luxury fashion brand accessories like Tory can become a type of substitute good, particularly in the future as improvements in technology produce better quality fakes and better distribution outlets. The extent to which counterfeits effect Tory’s overall sales is unknown. At this point, because they are such a young company, it is unlikely that counterfeiters have seized any major opportunities to copy any of their bags. It also is beneficial for Tory that they produce over twenty handbags each season and do not have a â€Å"signature† print, such as Louis Vuitton’s brown â€Å"LV. † . 3 Buyer Bargaining Power Buyer bargaining power is defined as how easy the buyer finds it to drive prices down. In the high-end apparel industry, with a growing consumer base and a relatively constant number of sellers, buyers typically do not hold much influence over prices and thus, price sensitivity remains low. While prices are held at or around a level that will attract buyers, limited production of certain prints and styles allow firms to raise prices for those items. Consumers’ preferences, the availability of substitutes, and price sensitivity influence buyers’ bargaining power. Personal Narrative- Helping Others EssayThe Gucci bag retails for over $1,200, while Tory’s bag retails for just under $500. Capitalizing on the void in the marketplace for luxurious and stylish apparel comparable to high end designers, but offered at a lower price, Tory is able to achieve a significant market share in the women’s apparel industry. If it continues to offer high quality products that reflect the popular trends and styles demanded by the female consumer, its strategy of pricing should propel it to a 14% growth in sales over the next five years and begin them on the path to becoming a â€Å"timeless† brand. . 2Product Development 2. 2. 1 Wearable Styles While many high-end fashion designers offer sought after clothes and accessories, many women find that these looks are often â€Å"un-wearable† in everyday life. Complaining that these looks do not reflect the size and shape of the average American woman, many consumers are restricted from b uying luxurious clothing because it does not flatter their figure. This is the area of product development where Tory Burch excels and finds a competitive advantage over her competitors. Tory Burch blends timeless and classic design elements with modern fashion sensibilities. Picking up on the cuts and styles that flatter the shape of all sized women makes her clothing appeal to a wider range of consumers. The ready-to-wear aspect of her line draws many women who are eager to try new styles, yet are unsure if they can pull off risky trends that Gucci or Christian Dior offers. Tory Burch offers a trendy enough aesthetic that excites females consumers who are interested in fashion, while at the same time being classic enough to not scare consumers away. Exhibit 2. 1 offers a visual example of this strategy. This exhibit shows Tory Burch on the left offering a trendy, yet classic, approach to a chic, professional outfit. The picture on the right shows a Marc Jacobs dress ensemble, a designer who is direct competitor of Tory’s. The Marc Jacobs outfit is much riskier and further â€Å"out there† than the look of the Tory Burch outfit. The TB outfit, while evoking the feeling of being on the cutting edge of the new trends, still appeals to the consumer on a classical level. The yellow hat featured in the Marc Jacobs outfit is seen as not being wearable on a day-to-day basis by many female consumers, and thus reduces the sales of Marc Jacob’s products. 2. 2. 2: Bold Prints The second aspect of product development that Tory utilizes in her strategy for success is using bold and unique prints to differentiate her clothing from her competitors. In designing her clothing line, creative director Ms. Burch, draws inspiration from her favorite era—the 1960s and 1970s. She relies on such style influences as art, photographs, films, and her mother and father’s vintage wardrobes. Using these influences allows her to create unique prints that set her clothes apart from many of the solid colored tops and pieces of other designers. Exhibit 2. 2 shows the comparison between a typical Tory tunic and a blouse of one of their main, earlier identified, competitors: Theory. These bold prints are important to the design philosophy of Tory Burch, because they convey the inspiration of each season, and these prints are something that consumers have come to associate with the brand of Tory Burch. The unique prints chosen to make her clothing pieces are integral to the aesthetic of Tory Burch. CONCLUSION: Given its accessible price strategy and unique product development aspect of bold, unique prints and wearable clothes, I strongly believe Tory Burch has the potential to continually increase its market share of the women’s luxury apparel market and grow into a â€Å"timeless† brand. By sticking to these core strategies, Tory Burch will build brand loyalty among consumers and continue to increase sales at a steady rate of 8% for the next four years. Tory Burch will continue to build its brand equity, and in turn they will have the opportunity to open more freestanding boutiques as more consumers demand Tory Burch products. The following recommendations will enhance Tory Burch’s brand and name recognition, bolster growth, and allow Tory to continue on the path of becoming a â€Å"timeless† brand: 1. Develop advertisements highlighting Tory’s bold prints and unique aesthetic in top fashion publications: Vogue, Elle, Women’s Wear Daily, and InStyle. 2. Change their target market to a more focused and specific age group, rather than their current strategy of catering to â€Å"grandmothers, mothers and daughters. † This will allow Tory to more explicitly cater its prints/products to the specific tastes and trends of their target market. 3. Revamp ToryBurch. com to create a more interesting and personal online shopping experience- such as including a flash demo on the homepage, which will result in more visitors to the website and more purchasing of apparel. 4. Introduce a signature fragrance that consumers will associate with Tory Burch and incorporate the theme of â€Å"uniqueness and boldness† into the scent. 5. Intensify consumer awareness of Tory Burch by creating special promotions during the Holiday Seasons. 6. Capitalize on the â€Å"young professional† market: create a sub-collection of trendy suits and business attire for women entering the business world. . Continue to produce the â€Å"Reva Ballet Flat† with modern updates every year, so that it becomes a timeless shoe that consumers cannot live without. 8. Offer â€Å"TB T-Shirt Customization† services online: where consumers have the opportunity to pick from a pre-chosen selection of fabric prints, pick the style of tee-shirt, a nd pick their size to have their own â€Å"custom† TB garment. This will be effective because Tory will be able to keep its price point low, as the raw materials cost for tee-shirts is very low, while giving the consumer the impression of a unique and quality product. 9. Create an online community for Tory Burch shoppers to communicate, consisting of a blog where loyal shoppers can talk about their favorite trends and styles. This will build the idea of the Tory Burch â€Å"lifestyle† and will encourage consumers to buy TB products as an extension of this lifestyle. Works Cited: Agins, Teri. â€Å"The Boomer Balancing Act. † The Wall Street Journal. November 3, 2007. Agins, Teri. â€Å"How Tory Burch Found Her Stride. † The Wall Street Journal. February 1, 2008. Chanel. www. Chanel. com. Chase, Jane. â€Å"The Glory of Tory. † Connecticut Cottages and Gardens. May 1, 2008. Diane von Furstenberg. ww. DVF. com. â€Å"Goyard and Tory Bruch: 5th Avenue Style Tribe. † The New York Times. April 24, 2007. Gucci. www. Gucci. com. Karasyov, Carrie. â€Å"Tory in All Her Glory. † Town and Country Magazine. February 2008. Loomis, Rick. â€Å"There’s Something About Tory. † The Los Angeles Times. June 1, 20 08. Marc Jacobs. www. marcjacobs. com. Marx, Linda. â€Å"Tory’s Story. † The Boca Raton Observer. April 1, 2008. Mind Tools. â€Å"Porter’s Five Forces. † January 18, 2008. www. mindtools. com Moore, Booth. â€Å"Tory Burch has turned her line of Classics into a line of Must-Have Lifestyle Brand. †; http://www. newsday. om/features/lifestyle/ny-lstory0602,0,345077. story. ; The Los Angeles Times. June 1, 2008. O’Brien, Diane. â€Å"When Imposters Knock Off Profits. † December 1, 2003. â€Å"Preppy Chic Flip Flops are All the Rage This Summer. † The Houston Chronicle. June 1, 2008. Theory. www. theory. com. â€Å"Tory Burch: Targeting soccer moms and yummy mummies. † The Business of Fashion. November 6, 2007. â€Å"Tory Branches Out. † Women’s Wear Daily. May 24, 2008 Primary Sources: Interviews with: 1. Kerry Lynne Carerra. Public Relations and Marketing Director of Tory Burch, LLC. 2. Caitlin Donovan. Pub lic Relations Assistant.